The number of official TikTok accounts at colleges and universities has risen dramatically in the last year as their marketing offices seem to recognize that to reach prospective students, they need to...

Lou Nolan, public address  (PA) announcer for the Philadelphia Flyers for 50 years, was honored for his service in a pregame ceremony at the Wells Fargo Center before the start of the Anaheim Ducks...

Marketing major Kaitlyn Spera ’21 expected to spend her summer working at Quality Value and Convenience (QVC) until her internship was canceled due to the coronavirus pandemic. Spera said she was nervous...

Not only was Avery Marz ’18 one of the newest members of the St. Joe’s athletic department, and a student athlete on Hawk Hill less than a year ago, but she also has experience with multimedia storytelling,...

Critiquing the marketing techniques of Juul It’s hard to say if Juul Labs Inc.’s advertising techniques have been a stroke of marketing genius or an unethical ploy to bring a Big Tobacco-like substitute...

What it’s like to be a poster child for diversity My name is Malcolm Odum. I am a junior food marketing major and sociology minor, and I’m from Lansdowne, Pennsylvania. I am member a of the 54th and...

An Asian American's experience of racism at St. Joe's I recently received an email asking me to pose for pictures that would show an “authentic” image of St. Joe’s. However, when I walk around on...

AMA names alumna Chandler Lutz “Marketer of the Year” The St. Joe’s chapter of the American Marketing Association (AMA) awarded their 2018 Marketer of the Year award to Chandler Lutz ’16 on Oct....

Q&A with Chief Marketing and Communications Officer Marie Williams was named the new St. Joe’s chief marketing and communications officer, and started her duties on Feb. 12. An alumna and former...

Reflections from a second semester senior Hey, Hawk Hill, I’m Alli and as of last Tuesday, I am three days into being a second-semester senior. This status, along with my newfound ability to see the...