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The Student News Site of St. Joseph's University

The Hawk News

The Student News Site of St. Joseph's University

The Hawk News

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Chandler Lutz ’16 with her AMA award (Photo by Carter Todd ’19).

AMA names alumna Chandler Lutz “Marketer of the Year”

The St. Joe’s chapter of the American Marketing Association (AMA) awarded their 2018 Marketer of the Year award to Chandler Lutz ’16 on Oct. 5.

The award capped off Marketing Week for the AMA, which is comprised of different events and speakers each day.

Lutz, an entrepreneurial business and communication studies major from Moorestown, New Jersey, has been a traffic reporter at CBS3 since August.

Why did you choose St. Joe’s?

St. Joe’s was one of the only universities that had the entrepreneurship program and I loved that business mentality. I actually went in as just entrepreneurial business and then somewhere along the way I found communications. I found a way to take what I loved and apply it in a different platform. I loved the pairing because I figured I’d always know the business side of the industry and always have that mindset, but also find my passion in communications.

What were your favorite courses or professors at St. Joe’s and why?

I loved how versatile the communication studies program is. You do so many different things. I loved being a part of Beautiful Social and use my charitable skills and apply it to what we were learning in class.

What was your first job after graduation?

I started actually learning the sales side of this industry and I started as an intern and built my way up. I eventually found my way in front of the camera this past August; I joined the CBS family.

What is your best on air moment?

I have to applaud St. Joe’s because their welcome when I first started here at CBS was amazing. They sent in the Hawk and it was just such a warm welcome. That was definitely a highlight moment for me in my career, just having the worlds collide.

How has the current political climate or movements affected your career?

One of our core values [at CBS], is that we obviously want to bring you the news and tell you what is happening, but we want to put a lighter feel to everything that is happening in the world. I love how in the mornings we bring you what you want. We have these amazing anchors telling you these stories, but you also have a lighter side where we try to bring you the good in the world, what amazing things are happening, what funny stories are out there.

Why do you think it is important to market yourself?

I think social media is so important now. In my opinion, it’s an aspect of your resume. When you are searching for jobs, that’s what they are looking for. I think that it’s something you need to watch what you do in college because this is going to be your life. How do you want to portray yourself, not just to your friends, but to professionals? It’s something that a few years ago you wouldn’t really think about.

What is the hardest part about being on television and in the public eye?

I get up really early. We go live at 4:30 in the morning, so I’m up in the middle of the night. It’s a blessing and a curse. I always come in here with a big smile on my face. I will say that sometimes I’m tired and need that extra cup of coffee, but it’s all worth it absolutely.

What is something you miss about St. Joe’s?

I lived in Lannon my sophomore year and I miss living next door to your friends. That is something when you graduate you are really going to miss because you don’t really get to do that in the real world.

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