The Student News Site of St. Joseph's University

The Hawk News

The Student News Site of St. Joseph's University

The Hawk News

The Student News Site of St. Joseph's University

The Hawk News

A call to ban promotion of exploitative advertising jobs

Joshua Philip May 1, 2024

Nearly every stairwell in Mandeville Hall has at least one job posting for a company named “Vector Marketing,” complete with a scannable QR code and tearaway slips. Vector Marketing is a subset of...


Making Tik-Toks on the corporate clock

Vincent Kornacki January 25, 2023

The number of official TikTok accounts at colleges and universities has risen dramatically in the last year as their marketing offices seem to recognize that to reach prospective students, they need to...

Nolan was honored on Sat. April 9, 2022 before the Flyers game against the Ducks. PHOTO COURTESY OF PHILADELPHIA FLYERS

Former Hawk celebrates 50 Years as Flyers announcer

Mia Messina April 13, 2022

Lou Nolan, public address  (PA) announcer for the Philadelphia Flyers for 50 years, was honored for his service in a pregame ceremony at the Wells Fargo Center before the start of the Anaheim Ducks...

Spera holds up a Facebook page that she helped redesign. PHOTO COURTESY OF KAITLYN SPERA

Student starts a nonprofit after canceled internship

Giana Longo June 30, 2020

Marketing major Kaitlyn Spera ’21 expected to spend her summer working at Quality Value and Convenience (QVC) until her internship was canceled due to the coronavirus pandemic. Spera said she was nervous...

Marz served as a co-host on the Jill on the Hill podcast during the 2018-19 basketball season. PHOTOS: Mitchell Shields 22

Avery Marz returns to Hawk Hill to tell student athlete’s stories

Ryan Mulligan October 1, 2019

Not only was Avery Marz ’18 one of the newest members of the St. Joe’s athletic department, and a student athlete on Hawk Hill less than a year ago, but she also has experience with multimedia storytelling,...

The impact of vaping on teenagers

The impact of vaping on teenagers

Faith Cowell September 17, 2019

Critiquing the marketing techniques of Juul It’s hard to say if Juul Labs Inc.’s advertising techniques have been a stroke of marketing genius or an unethical ploy to bring a Big Tobacco-like substitute...


Assessing black tokenism at St. Joe’s

Malcolm Odum May 1, 2019

What it’s like to be a poster child for diversity My name is Malcolm Odum. I am a junior food marketing major and sociology minor, and I’m from Lansdowne, Pennsylvania. I am member a of the 54th and...

We are all human

We are all human

Sabrina Chen May 1, 2019

An Asian American's experience of racism at St. Joe's I recently received an email asking me to pose for pictures that would show an “authentic” image of St. Joe’s. However, when I walk around on...

Chandler Lutz ’16 with her AMA award (Photo by Carter Todd ’19).

Live from CBS3

Carter Todd October 9, 2018

AMA names alumna Chandler Lutz “Marketer of the Year” The St. Joe’s chapter of the American Marketing Association (AMA) awarded their 2018 Marketer of the Year award to Chandler Lutz ’16 on Oct....

Chief Marketing and Communications Officer Marie Williams (Photo by Matt Barrett ’21).

Promoting a positive brand

Natalie Drum February 20, 2018

Q&A with Chief Marketing and Communications Officer Marie Williams was named the new St. Joe’s chief marketing and communications officer, and started her duties on Feb. 12. An alumna and former...

Surviving the Haub School of Business

Surviving the Haub School of Business

Alli DelGrippo January 24, 2017

Reflections from a second semester senior Hey, Hawk Hill, I’m Alli and as of last Tuesday, I am three days into being a second-semester senior. This status, along with my newfound ability to see the...

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